Content audit checklist (start here)

Content Audit Checklist (a good place to start)

  1. Inventory – List all existing content (web pages, blog posts, social posts, videos, PDFs) with URLs/locations
  2. Performance – Pull traffic, engagement, and conversion metrics for each piece
  3. Relevance – Flag content that’s outdated, inaccurate, or no longer aligned with current offerings
  4. Brand consistency – Check tone, messaging, and visual identity match current brand guidelines
  5. SEO health – Review keyword targeting, meta tags, broken links, and search rankings
  6. Audience fit – Confirm content still speaks to current target personas, not outdated ones
  7. Gaps – Identify topics, formats, or funnel stages with little or no content
  8. Duplication/overlap – Spot content cannibalising or repeating itself
  9. Compliance – Check for legal, regulatory, or accessibility issues (especially older content)
  10. Action plan – Categorise each piece: keep, update, consolidate, or remove

We always recommend conducting a content audit before investing in new content (or working with your existing content plan and picking a suitable time to review).