We are specialists in creating AI content for your website, whether it’s text-based, image-based, a podcast, live transmission or video. Content comes in all shapes and sizes, and each piece requires careful consideration and must be harmonious with the rest to work effectively for your business and brand.
We don’t believe in AI for the sake of AI because it has to 1) work just as hard as traditional content, 2) be credible and generate interest for the reader/listeners/viewer, and 3) be on point with your brand, for it to be worthwhile. If it can’t achieve all three, it’s not worth doing.
AI is already invading every crevice and corner of the internet. AI slop is now a commonly used term, and there is plenty of it about. But AI isn’t going away anytime soon, and most businesses are now using it for a significant part of their content creation while they try to figure out how to use it effectively.
It’s worth remembering that humans like to feel they are interacting with other humans, which means AI has its limits in terms of generating 1) interest 2)engagement, no matter how close it gets to replicating genuine human behaviour.
Be smart about how you use AI, and it becomes a useful asset in content creation.
For an open and frank discussion about using AI in your business communications, get in touch, and we’ll be happy to explore the options for you and share our own experiences.